Itsu’s Former Head of Food, Pippi Brereton, joins robot restaurant Karakuri
Robotic restaurant startup, Karakuri, has hired food innovation expert, Pippi Brereton, as its new Director of Food. With Karakuri transforming the way the food-to-go food market works, Pippi will deliver unique insight into menu development and food preparation operations to maximise the opportunities Karakuri’s ground breaking robotic and automation technology offers food retailers and restaurants.
Pippi joins Karakuri with a wealth of food innovation knowledge, gained from her work in the consumer goods and food-on-the-go sectors; spanning across Itsu, Graze, Gű Puds and Pod. Pippi has led innovation, menu development and food strategy by combining data-driven insight into consumers eating habits with an understanding of the processes and operations needed to efficiently deliver consistent, high-quality, delicious products and meals the consumer wants.
As Karakuri’s Director of Food, Pippi will work alongside customers to develop and optimise their offering, menu and operations through the use of Karakuri’s automation and robotics systems addressing each customers’ unique business challenges.
Barney Wragg, CEO and co-founder of Karakuri, said, “Karakuri is a technology business where everything we do is about the business of food. Pippi brings a wealth of food service, retail & hospitality experience into the very heart of our business. One of the biggest changes facing the industry is the growth in demand for personalised nutrition. Consumers are looking for food retailers and restaurants to offer menus that can be tailored to their specific needs and dietary goals. Pippi will work closely with our customers to develop insight around their existing menus and customer offering to show how our technology can evolve their entire customer proposition to meet this rising demand.”
Pippi Brereton added, “Consumer demand for quality, healthy, tasty food that can be personalised to our individual needs is at an all time high; coupled with growing pressures for increased consumer choice and heightened convenience. Karakuri is doing something truly unique and exciting in order to address some of the key challenges facing food operators today, as well as addressing prevalent economic pressures facing the industry.”
Notes to Editors
Karakuri is a UK based technology company designing, manufacturing and installing robotic automation systems for restaurants, commercial kitchens and caterers.
Born out of the Founders Factory incubator, Karakuri was founded by Simon Watt and Barney Wragg, two longtime friends and colleagues who originally worked together at ARM in the 90s. In April 2018 Founders Factory invested Karakuri and Brent Hoberman joined the board as Chairmen.